Kryolan UK Campaign Launch-Persephone’s Rise.

by Bobbi Bicker

Last night I had the honour of attending one of the best events in London for 2015.

The Launch of the new campaign organised by KryolanUk,  titled Persephone’s Rise – Queen of the Underworld. Kryolan’s latest and most creative campaign and introduction of M.U.I Magazine Issue 2.

Head of make-up for Kryolan UK Paul Merchant has devised and created this breathtaking campaign which explores a journey of character transformation through a variety of make-up techniques and looks, he said: “The campaign was inspired by a Greek mythological tale of betrayal, transformation and power”. Persephone’s Rise forms the inspiration behind Kryolan’s new campaign that also includes the 2016 calendar and the cover story of M.U.I. Issue 2.”

Upon arrival at The Hoxton Basement in London, we were greeted with an amazing installation in the middle of the gallery with models looking breathtaking with recreated looks from 2016 Calendar and M.U.I Issue 2, super inspiring makeup artistry for any Makeup Artists and Beauty lovers, everything was perfect, makeup, hair, styling and the close up photography of each look which adorned the walls by the amazing photographer Camille Senson.

The evening started with an introduction by Dominik Langer Kryolan Director, he greeted guests with an introduction to the campaign which was followed by Paul Merchant talking us through the concept behind the looks in more detail and introducing us all with all the creatives involved in the campaign.

We had an amazing time, the food was delicious and the champagne flowing all night long. It was great to catch up with so many of my friends and amazing creatives, makeup artists, bodypainters,VIP guests from the beauty industry and the super polite staff from KryolanUK store, such beautiful ladies.

  I went with my gorgeous friend and awesome hair stylist Anoushka Romanenkova, we had a great time and I took some lovely photos. Please click on the gallery to view. Upon leaving we were presented with a lovely gift bag which held an awesome 2016 Calendar with photos from Persephone’s Rise campaign, a copy of the M.U.I Magazine, and lots of makeup, eyeshadow palettes glittereye inks  etc. The new issue of M.U.I Magazine is fabulous, super glossy and great quality and is filled with amazing content, including a closer look at Persephone’s Rise, airbrush tips, safety information. 

Thank you so much Kryolan for inviting me to all your fabulous events and all the inspiration you give me and all the amazing gifts.

Discover Persephone’s journey from the light of the earth to the darkness of the Underworld through Paul’s make-up looks of exaggerated perfections and heightened contrasts of colour. Click on the video below.

‪#‎PersephonesRise‬ ‪#‎MUIissue2‬ #KryolanUk 

Project Director: Nadine Langer & Paul James Merchant
Head of Make-up & Make-up Designer: Paul James Merchant
Make-up: Hannah Maestranzi, Tara Moghaddam, Samantha Ellis, Natalie Wright
Photo: Camille Sanson
Set Design: Lyndon Ogbourne
Fashion Styling: Emily Holmes
Hair: Nathan Jasztal

Bobbi Bicker x

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